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One price, one quota, one bill

The AI is included in every paid plan. No separate AI charge, no separate automation charge.

  • 14-day free trial
  • AI and live chat included
  • No card required
  • Free

    For trying it properly on your own site, for as long as you like. One assistant and a hundred replies a month.

    $0

    Start free

    14 days, no card. Nothing is deleted when it ends.

    • Key features

      • 25 conversations a month
      • 1 assistant
      • Holds about 33 pages of knowledge
      • Just you
      • AI included, no separate charge
      • Answers only from your material, never invented
      • Widget in English, French, Arabic and Spanish
      • Every lead captured, every missed question listed
    Compare all plans in full
  • Starter

    One assistant answering from your own material, in your own colours, with rules for when to hand over to a person.

    $29 / month

    or $288 a year

    Try Starter free

    14 days, no card. Nothing is deleted when it ends.

    • Everything in Free, plus

      • 500 conversations a month
      • 2 assistants
      • Holds about 167 pages of knowledge
      • 2 people on your team
      • Rules for handing over to a person
      • Pre-chat form, with a visible skip
      • Any brand colour, not only the presets
      …and 4 more — see the comparison
    Compare all plans in full
  • Most businesses choose this

    Business

    Five assistants, live chat with your own team, and your branding rather than ours. The plan most businesses land on.

    $79 / month

    or $792 a year

    Try Business free

    14 days, no card. Nothing is deleted when it ends.

    • Everything in Starter, plus

      • 2,000 conversations a month
      • 5 assistants
      • Holds about 667 pages of knowledge
      • 3 people on your team
      • Live chat and human takeover
      • Office hours and availability
      • Assign, note and resolve in the inbox
      …and 8 more — see the comparison
    Compare all plans in full

Coming soon

Professional — WhatsApp

The same assistant, answering on the channel your customers already use — with Business-grade live chat included.

One email, when it opens. Nothing else, ever.

One price.

Not per seat, not per agent. Your whole team works the inbox on every paid plan.

AI and live chat included.

Others sell the AI as a second subscription. Here it is the product.

No add-ons, no credits.

A conversation is a conversation, whichever model answered it. Nothing drains faster because the answer was better.

Compare the plans in full

Every plan and every feature, in one table. The cards above show what each plan adds; this is the whole of it.

Free$0 / monthTry freeStarter$24 / month billed yearlyTry freeBusiness$66 / month billed yearlyTry free
Pricing
Price / month (billed annually)$0$24$66
Price / month (billed monthly)$0$29$79
What you get
Conversations a month255002,000
Assistants125
People on your team123
Knowledge it can hold~33 pages~167 pages~667 pages
AI included, no separate charge
Answers only from your material, never invented
Widget in English, French, Arabic and Spanish
Every lead captured, every missed question listed
How well it answers
Teach it from documents — PDF and Word
Custom instructions for the assistant
Suggested questions visitors can tap, from your own material
Intent detection on leads
Charts and history, not only the current period
Advanced analytics and the AI Improvement System
When it needs a person
Live chat and human takeover
Rules for handing over to a person
Office hours and availability
Assign, note and resolve in the inbox
Pre-chat form, with a visible skip
Require the pre-chat form before a first message
Phone and custom fields on the pre-chat form
Making it look like yours
Any brand colour, not only the presets
Name the assistant — the title on the chat window
A custom launcher icon
Custom chat wording and offline message
Remove "Powered by Sublex Chat"

Questions people actually ask

What counts towards my allowance?

One conversation is one visitor's sitting with the assistant. It ends after thirty minutes of quiet, and it only counts when the assistant actually answers something. A greeting somebody abandons is free, and anything your team answers by hand is never metered. One rule, on every plan, whichever model is behind it. We say it plainly because vagueness here is where surprise bills come from.

Is the AI an extra charge?

No. It is included in every paid plan. One quota, one bill, no separate AI charge and no separate automation charge.

Do I need a developer?

No. One line before your closing body tag on any website: WordPress, Shopify, Wix, Squarespace, Webflow or plain HTML. In The Gambia we come and do it for you.

Do you use my customers' conversations to train anything?

No. Your knowledge and your transcripts are yours, kept separate from every other business on the platform, and you can have phone numbers and email addresses hidden from anyone who opens your dashboard.

What happens if I go over?

At 80% we tell you. At 100% the assistant stops answering questions but still takes every enquiry, so nothing is lost while you decide. You can add conversations to the month for a one-off price, or move up a plan. Your own team can keep replying by hand throughout, because a person answering is never counted. Nothing is charged that you did not press a button to buy, and we never move you to a higher plan automatically — that practice is one of the loudest complaints about the incumbents.

Can I change plan later?

Yes, up or down, and your allowance changes with it. If a plan's price changes we hold you on the one you agreed unless you ask to move.

What if it does not know the answer?

It says so and offers a person, rather than guessing. It will never invent a price, a date or a policy, and every question it could not answer appears in your dashboard.

Bigger than the largest plan, or want it run for you?

Managed clients, resellers and institutions get terms of their own, and in The Gambia we install it and keep it working for you.

Talk to us