One price, one quota, one bill
Every Sublex Chat plan includes the AI. No separate AI charge, no separate automation charge.
- 14-day free trial
- AI and live chat included
- No card required
30% off your first yearly payment, or each of your first three months, for the first 30 businesses.
Free
For trying it properly on your own site, for as long as you like. One assistant and 25 conversations a month.
$0
Start freeFree for as long as you like. No card, now or later.
Key features
- 25 conversations a month
- 1 assistant
- Each assistant reads 1 website
- Holds about 33 pages of knowledge
- Just you
- AI included, no separate charge
- Answers only from your own material
- Widget in English, French, Arabic and Spanish
- Every lead captured, every missed question listed
Starter
One assistant answering from your own material, in your own colours, with rules for when to hand over to a person.
Try Starter free$29$20.30 / month billed monthlywith FOUNDING30M · or $288 a year
14 days, no card. Nothing is deleted when it ends.
Everything in Free, plus
- 500 conversations a month
- 2 assistants
- Each assistant reads up to 2 websites
- Holds about 167 pages of knowledge
- 2 people on your team
- Rules for handing over to a person
- Pre-chat form, with a visible skip
- Most businesses choose this
Business
Five assistants, live chat with your own team, and your branding rather than ours. The plan most businesses land on.
Try Business free$79$55.30 / month billed monthlywith FOUNDING30M · or $792 a year
14 days, no card. Nothing is deleted when it ends.
Everything in Starter, plus
- 2,000 conversations a month
- 5 assistants
- Each assistant reads up to 5 websites
- Holds about 667 pages of knowledge
- 5 people on your team
- Live chat and human takeover
- Office hours and availability
Coming soon
Professional — WhatsApp
The same assistant, answering on the channel your customers already use — with Business-grade live chat included.
One price.
Never per seat or per agent. Others bill for every person who answers; here the seats come with the plan: 1 on Free, 2 on Starter, 5 on Business.
AI and live chat included.
Others sell the AI as a second subscription. Here it is the product.
No add-ons, no credits.
A conversation is a conversation, whichever model answered it. Nothing drains faster because the answer was better.
Compare the plans in full
Every plan and every feature, in one table. The cards above show what each plan adds; this is the whole of it.
| Free$0 / monthTry free | Starter | Business | |
|---|---|---|---|
| Pricing | |||
| Price / month (billed annually) | $0 | ||
| Price / month (billed monthly) | $0 | ||
| What you get | |||
| Conversations a month | 25 | 500 | 2,000 |
| Assistants | 1 | 2 | 5 |
| Websites per assistant | 1 | 2 | 5 |
| People on your team | 1 | 2 | 5 |
| Knowledge it can hold | ~33 pages | ~167 pages | ~667 pages |
| AI included, no separate charge | Included | Included | Included |
| Answers only from your own material | Included | Included | Included |
| Widget in English, French, Arabic and Spanish | Included | Included | Included |
| Every lead captured, every missed question listed | Included | Included | Included |
| How well it answers | |||
| Teach it from documents — PDF and Word | — | Included | Included |
| Custom instructions for the assistant | — | Included | Included |
| Suggested questions visitors can tap, from your own material | — | Included | Included |
| Intent detection on leads | — | — | Included |
| Charts and history, not only the current period | — | Included | Included |
| Advanced analytics and the AI Improvement System | — | — | Included |
| When it needs a person | |||
| Live chat and human takeover | — | — | Included |
| Rules for handing over to a person | — | Included | Included |
| Office hours and availability | — | — | Included |
| Assign, note and resolve in the inbox | — | — | Included |
| Pre-chat form, with a visible skip | — | Included | Included |
| Require the pre-chat form before a first message | — | — | Included |
| Phone and custom fields on the pre-chat form | — | — | Included |
| Making it look like yours | |||
| Any brand colour, not only the presets | — | Included | Included |
| Your assistant's own name on the chat window | — | — | Included |
| A custom launcher icon | — | — | Included |
| Custom chat wording and offline message | — | — | Included |
| Remove "Powered by Sublex Chat" | — | — | Included |
Questions people ask before buying
What is Sublex Chat?
Sublex Chat is an AI customer service assistant for small businesses. It reads your website, documents, and written answers, then answers your customers from that material only. It runs on your website today, with WhatsApp next. When it does not know, it says so, offers a person, and captures the lead instead of guessing.
What happens if I go over?
At 80% we tell you. At 100% the assistant stops answering questions but still takes every enquiry, so nothing is lost while you decide. You can add conversations to the month for a one-off price, or move up a plan. Your own team can keep replying by hand throughout, because a person answering is never counted. Nothing is charged that you did not press a button to buy, and we never move you to a higher plan automatically. That practice is one of the loudest complaints about the incumbents.
Can I change plan later?
Yes, up or down, and your allowance changes with it. If a plan's price changes we hold you on the one you agreed unless you ask to move.
What if it does not know the answer?
It says so and offers a person, rather than guessing. Any price, date or policy it gives comes from your own material, and every question it could not answer appears in your dashboard.
Is it safe to add your script to my website?
Yes, and here is why rather than just the word: the line loads async so it cannot slow your pages, the widget draws inside its own sealed shadow root so it cannot read or change anything else on your site, and the key in the line grants nothing beyond chatting with your assistant, on domains you allowlist. The only thing it reports about a page is which one the visitor is on, host and path only.
The full security pageWhich languages does it speak?
The chat window comes in English, French, Arabic, and Spanish, with the whole layout mirrored for Arabic. The answers follow your customer: whatever language they write in, it replies in, from the same material.
Do you use my customers' conversations to train anything?
No. Your knowledge and your transcripts are yours, kept separate from every other business on the platform, and you can have phone numbers and email addresses hidden from anyone who opens your dashboard.
What counts towards my allowance?
One conversation is one visitor's sitting with the assistant. It ends after thirty minutes of quiet or fifteen messages, whichever comes first, and it only counts when the assistant answers something. That is why a long thread in your dashboard can be more than one conversation on the bill: the thread is the whole history with that visitor, the sitting is one visit inside it. A greeting somebody abandons is free, and anything your team answers by hand is never metered. One rule, on every plan, whichever model is behind it. We say it plainly because vagueness here is where surprise bills come from.
Is the AI an extra charge?
No. It is included in every paid plan. One quota, one bill, no separate AI charge and no separate automation charge.
Do I need a developer?
No. One line pasted into your site's footer, on WordPress, Shopify, Wix, Squarespace, Webflow, or plain HTML. The install guide shows the exact spot on each, and if somebody else manages your site, it includes a ready-made note to send them.
The step-by-step install guideWhat if it gives a wrong answer?
It only answers from your material, so a wrong answer almost always comes from the material itself. Maybe a page went out of date, or two pages disagree. Open the conversation in your dashboard and you can see what it said and which page that came from. Then write the correct answer once, as a question and answer. That outranks the page that misled it, so the same mistake does not come back. Prices have their own guard: a figure written nowhere in your material gets refused, not guessed.
Does it work on WhatsApp?
Not yet. WhatsApp is next on the roadmap, and when it opens we will write to the waitlist once. Everything else on this page answers on your website today.
Can I get my conversations and leads out?
Yes. Leads and missed questions download as a CSV from the dashboard, and any single conversation exports as a file with everything held on that thread. You can also erase a thread outright. Nothing is locked in.
Bigger than the largest plan, or want it run for you?
Managed clients, resellers and institutions get terms of their own, arranged around how you work.