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Getting more from an assistant that answers your customers

Practical guides and honest thinking from Sublex Chat: how to answer customers from your own material, what an AI assistant should and should not do, and how to get one onto your website.

Four AI chatbot pricing models compared, showing the same monthly usage producing very different bills.

3 September 2026 · 13 min read

AI Chatbot Pricing: What the Four Models Really Cost

AI chatbot pricing comes in four models that produce wildly different bills for identical usage. The arithmetic at 500 conversations a month, worked out.

A monthly care plan report showing enquiries captured and questions the website could not answer, next to a list of invisible maintenance tasks.

3 September 2026 · 12 min read

Website Care Plan: Add One Line Clients Can See

A website care plan is sold on work clients never see, which is why it gets cancelled. Here is what to add that produces visible evidence every month.

A chat window on a business website, showing an assistant declining a question it has no answer for and offering to take the customer's details instead.

2 September 2026 · 14 min read

AI Chatbot Wrong Answers: 5 Checks Before You Trust One

AI chatbot wrong answers cost money and trust. Where they come from, why a better model does not fix them, and five checks to run before you buy.